Proposal - Magazine

Media Magazine Proposal

Group names and contact details:

Dude Productions

Tara Geraghty

Project title:

Comic Relief

Type of Video/Radio programme/Magazine

A Yearly Information & advertisement magazine
A5 pocket-size

Purpose of Product:
To give the audience information to raise awareness on the current poverty situation in Africa, also to persuade the audience to donate.

Use magazine to advertise the annual comic relief programme.

Content:

Each year we will have regular features including

-   How the money donated helped, and what it did for thousands of families living in poverty.

-   A feature on the Celebrity/ company that donated the largest cheque to comic relief

-   City Focus – each month we will look at a city across the world that did the most to help out as a community as well as an individual recognition feature
- Insert – leaflet showing places around the world that need serious attention. This isn’t attached in the magazine so readers can take it out with them.

-   (Spot News) News, views and opinions- world poverty debates.  Filler
-   Editorial – our editor will give a rundown of the magazine for the month, telling us in 500 words what’s happening between our covers

-   Premium - A free gift such as red noses and red hair dye and other comic relief goodies.

Target Audience:

Our magazine is aimed at men and women between the ages of 20 and 40. They are interested in world development, most probably give money to charity and take part in activities for comic relief.

They are of all races, lower-middle - working class. Watch a lot of news, are well aware of news around the world, watch comic relief every year. Heavy internet uses and are involved in a charity/charities.